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ExL’s Marketing Department Accepts the Ice Bucket Challenge

The Ice Bucket Challenge has turned into a viral sensation – if you don’t know what it is, the ALS Association challenged everyone to film themselves dumping a bucket of ice water on their head to...

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because...

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